Uber has partnered with Lotus to introduce a fleet of Eletre electric SUVs to its London ride-hailing service, offering riders access to luxury zero-emission transport through its Uber Green option from October through November.
The initiative comes as nearly 30% of Uber’s London miles are now electric. To promote sustainable transport, Uber is running a competition where the rider who saves the most emissions through Uber Green trips by November 30 will win a decade of free Uber Green rides. Riders can track their emissions savings through the app’s Emissions Savings tool.
“We’re thrilled to team up with Lotus to combine cutting-edge luxury with sustainable travel,” said Andrew Brem, General Manager for Uber UK. “Uber drivers are already leading the way, going electric far quicker than regular motorists – making London Uber’s global capital for electrification.”
Conor Horne, Commercial Director of UK and Ireland at Lotus, said: “We hope this initiative will not only enhance the riding experience for Uber customers but also contribute to a greener city, something we at Lotus are very passionate about.”
Uber Green, which launched in central London in 2021, offers zero-emissions rides at UberX prices and provides drivers with 10% higher earnings compared to standard trips. The service has saved 55,000 tonnes of carbon emissions in London since its launch.
The Eletre, Lotus’ first all-electric SUV, features a spacious interior with premium materials and an advanced infotainment system. The vehicles will be managed by Otto Cars, London’s largest private hire provider.
“We are delighted to power-up this concept for Uber and Lotus. Let’s prove that a sustainable ride can be a thrilling experience, without the smoke,” said Gurinder Dhillon, Otto Cars CEO.
