The Korean company provided a comprehensive update on its future strategies and financial targets during the event held in Seoul last week. The gathering shed light on Kia’s visionary approach to tackling industry challenges and driving innovation in the global mobility landscape.
At the heart of Kia’s presentation was a reiteration of their commitment to electrification, and its ambitious goal of achieving annual sales of 4.3 million units by 2030, with electric vehicles (EVs) comprising a substantial portion of its line-up.
In a bid to solidify its position as a frontrunner in the EV market, Kia unveiled plans to expand its electrified line-up significantly. By 2030, the company aims to introduce 15 new EV models, catering to diverse market segments and pushing the boundaries of battery technology and charging infrastructure. This ambitious endeavour underscores Kia’s dedication to driving the adoption of electric mobility on a global scale.
In addition to its EV initiatives, Kia is spearheading innovation in the Platform Beyond Vehicle (PBV) sector. With the introduction of new PV5 and PV7 models, the company aims to capture a significant share of the growing PBV market, leveraging its expertise in flexible production and synergies within the Hyundai Motor Group.
The marque also outlined proactive measures to address industry-wide uncertainties, with plans to strengthen its hybrid electric vehicle (HEV) line-up and enhance product competitiveness through advanced technologies such as over-the-air (OTA) updates and advanced driver assistance systems (ADAS).
Underpinning Kia’s strategic vision is a steadfast commitment to environmental sustainability and corporate responsibility. The company has set ambitious targets to achieve 100 percent renewable energy usage at its facilities by 2040, aligning with global efforts to combat climate change and promote sustainable practices within the automotive industry.
Kia will further solidify its 2030 strategy announced last year with four goals: global sales of 4.3 million units, sales of 1.6 million electric vehicles, pioneering PBV development, and responsible ESG management.
